Vidora Machine Learning Platform

Machine Learning, Marketing, Product Strategy, Research, & Writing

Vidora is a cutting-edge machine learning platform that empowers brands and companies to predict customer behavior and optimize their strategies accordingly. By leveraging Vidora’s insights, businesses can craft targeted marketing initiatives that enhance customer satisfaction and drive significant business impact. My work at Vidora involved close collaboration with the company’s founders, marketing, and engineering teams to address critical challenges within the platform. One of my key contributions was developing a recurrent neural network (RNN) for one of Vidora’s clients, a streaming platform similar to Netflix. This RNN analyzed users' past viewing behaviors to predict which users were most likely to cancel their subscriptions. The predictive model allowed us to proactively identify users who may churn, enabling the development of targeted retention strategies such as personalized email campaigns and special offers designed to re-engage these users. This project not only aimed to improved user retention but also demonstrates the potential of integrating advanced AI with strategic content to create a more cohesive and satisfying user exsperiences.

In addition to my technical and strategic work, I played a role in positioning Vidora as a thought leader in the industry. I was responsible for creating content for Vidora's blog, LinkedIn, and Twitter presence, where I translated complex machine learning concepts and our project outcomes into accessible, engaging posts. These pieces were designed to resonate with both technical and non-technical audiences, effectively communicating the value of Vidora’s platform and attracting new clients. My work involved close collaboration with the founders, engineers, and product managers, and I regularly presented our highly technical material in weekly meetings, ensuring that the entire project was well-executed, impactful, and aligned with Vidora's business goals. This approach not only bolstered Vidora's portfolio of work but also drove industry recognition and client engagement, making our technical achievements both understandable and compelling.