Teespring Apparel Designer

Content Strategy, Copywriting, Marketing, & UX Design

In collaboration with marketing, product, and engineering teams, I played a pivotal role in developing Teespring's apparel designer app and Teespring University — an educational platform aimed at empowering sellers with the knowledge and tools to create and market high-demand apparel. My contributions spanned content strategy, copywriting, UX design, and overall creative direction for the app and platform. Additionally, I partnered closely with the business development team, contributing to strategic pitches that led to high-profile partnerships, including a licensing agreement with the NFL and other major professional sports leagues.

My work on Teespring’s apparel designer app and product videos required a deep understanding of user experience and the platform's core value proposition. Focusing on both the design and marketing aspects, I conducted extensive user research to identify the features that resonated most with the target audience. This research informed not only the interface design of the apparel designer tool, ensuring it was intuitive and user-friendly, but also shaped the development of marketing videos that showcased the platform’s creative potential. To optimize both the app interface and the marketing content, we implemented A/B testing, analyzing user interactions to refine the design and messaging based on real user data. Collaborating closely with the videography team, I translated these insights into compelling visual narratives that effectively communicated Teespring’s ease of use and design flexibility, making both the interface and the product videos memorable and engaging for users.

Teespring University serves as a comprehensive training portal, providing Teespring sellers with the knowledge, tools, and resources necessary to excel in the competitive world of online apparel design and marketing. My focus was to develop and curate valuable content that would help sellers maximize their potential and achieve their goals. This involved creating a wide range of educational materials, including tutorials, articles, webinars, and case studies. By leveraging my skills in content strategy, copywriting, and visual design, I crafted engaging and informative content that not only educated but also inspired sellers to unlock their creativity.

Working closely with cross-functional teams, including the business development, legal, and merchandising teams, I had the opportunity to merge my creativity and strategic thinking to successfully pitch the NFL to license their official logos and content for use on Teespring's platform. Drawing upon my creative expertise, I developed pitch decks and merch store concepts that showcased Teespring's capabilities in a visually captivating and persuasive manner. These decks combined compelling storytelling, engaging visuals, and strategic messaging to highlight how Teespring could provide immense value to the NFL in terms of merchandise sales, brand reach, and fan engagement.