StyleSeat Beauty & Wellness Marketplace

Content Strategy, Copywriting, Marketing, & UX Design

StyleSeat is a leading online booking platform, enabling beauty and wellness professionals to list their services, attract clients, and manage their businesses efficiently. I played a key role in the platform’s success, driving its design, marketing, and content strategy. Collaborating closely with product managers, engineers, and analysts, I identified and executed on critical product opportunities within the beauty and wellness space. My focus was on crafting clear, compelling narratives and intuitive user experiences across mobile, web, email, and social media platforms, empowering professionals to elevate their businesses and streamline their workflows.

I led the redesign of StyleSeat's business-side mobile app, collaborating closely with product managers and engineers to create a new, user-centered experience. In addition to developing comprehensive UX guidelines and detailed mockups, I crafted the copy for key app interfaces, including the onboarding screen, an initial touchpoint for users. This copy was carefully designed to blend advertising appeal with UX clarity, ensuring it captured the attention of beauty and wellness professionals while guiding them seamlessly through the app’s features. I also focused on creating strong, actionable copy for buttons throughout the app, making sure that each call to action was both clear and persuasive, driving users to take meaningful actions at every step. My approach integrated editorial appeal with a strong emphasis on usability, resulting in a mobile app that met the high aesthetic standards of the industry while delivering a smooth user experience. This redesign not only significantly enhanced user engagement but also set a new benchmark for the platform’s mobile presence.

Informed by extensive market and user research, I was responsible for designing and implementing the business listing feature within StyleSeat's mobile app. This feature was crucial for onboarding new users, guiding salon owners and beauty professionals through a streamlined process to create compelling business profiles. I crafted user-focused microcopy that was clear, supportive, and aligned with the brand’s voice, ensuring that each step of the process was intuitive and engaging. Additionally, I structured content to prioritize essential information, seamlessly integrating it with the app’s visual design to enhance usability. The content and design were meticulously tailored to the unique needs of the beauty and wellness industry, resulting in an overall user flow that boosted conversion rates and drove higher user retention.

In my role, I also developed targeted Instagram ads and email campaigns designed to effectively communicate the value of StyleSeat’s platform to beauty and wellness professionals. Each campaign was crafted with concise, impactful messaging that not only resonated with the target audience but also addressed their specific pain points and needs. I leveraged data-driven insights to tailor content that spoke directly to user segments, whether they were new customers or existing users, optimizing both acquisition and retention strategies. For Instagram ads, I focused on visually striking designs combined with compelling CTAs to drive immediate interaction and traffic to the platform. In email campaigns, I employed a strategic mix of educational content, promotional offers, and personalized recommendations, aligning each message with different stages of the user journey. By ensuring that content was contextually relevant and aligned with user behaviors, we significantly boosted open rates, click-through rates, and overall engagement. This holistic approach not only enhanced user interaction but also reinforced StyleSeat’s position as a trusted and essential tool in the beauty and wellness industry.