StyleSeat Beauty & Wellness Marketplace

Content Strategy, Copywriting, Design

Creating copy and designs for the business side of StyleSeat, I worked closely with product managers, analysts, and engineers to assess product opportunities for the beauty and wellness marketplace. I developed art direction concepts for mobile, web, and social media with the goal of helping beauty and wellness professionals grow their businesses. We used market and user research to create a highly editorial yet user-friendly product signup flow. This included targeted Instagram ads and emails aimed at helping beauty and wellness professionals gain more clients and easily manage their businesses.