StyleSeat Beauty & Wellness Marketplace
Content Strategy, Copywriting, & Design
Think of StyleSeat as "OpenTable for salons," where salon owners can easily list their businesses, gain more clients, and efficiently manage their operations. As a key contributor to StyleSeat's design, marketing, and content strategy efforts, I played a pivotal role in driving the success of the business side of the platform. Collaborating closely with product managers, analysts, and engineers, I assessed and identified valuable product opportunities within the beauty and wellness marketplace. I also led the development of creative direction and marketing strategies for mobile, web, email, and social media platforms, all with the objective of empowering beauty and wellness professionals to grow and thrive in their businesses.