Elemis Skincare

Branding, Copywriting, Marketing, & Social Media Strategy

Elemis is a luxury skincare line that focuses on feel-good natural ingredients backed by cutting-edge science. I had the opportunity to develop headline and tagline concepts teasing the launch of their new product, the Pro-Collagen Morning Matrix day cream. This groundbreaking day cream has been clinically proven to protect against the effects of blue light and visible signs of skin aging accelerated by today's hectic lifestyles. With this in mind, I carefully crafted copy with accompanying design concepts that embodied the brand's values of elegance, confidence, and a touch of playfulness. The headline and tagline concepts were created with flexibility in mind, designed to be seamlessly incorporated into a wide range of marketing campaigns.

To introduce the new day cream as the ultimate morning skincare product, I crafted a compelling "Skincare Hero" headline concept that instantly captures attention through fanciful word choices. This concept emphasizes the product's defense properties, positioning it as an innovative solution for today's skincare challenges. The accompanying tagline further emphasizes the product's protective nature. This powerful combination communicates a skincare product that is unparalleled in its ability to shield and enhance the skin. For social media platforms like Instagram and Facebook, I developed a playful caption that grabs attention through its connotation to fairy tales, creating an immediate and nostalgic connection with the audience.

The "Dreamy Skin" concept I developed evokes a sense of elegance and etherealness which is very on-brand for Elemis. The headline also conveys the new skincare's ability to provide daytime protection. The tagline further reinforces this, emphasizing the health benefits of the cream. Together they allude to the transformative properties of the product and describe skincare that is both indulgent and results-driven. For the accompanying Instagram and Facebook posts, I crafted an evocative caption that resonates with the target audience's desire for luxurious skincare. It also emphasizes the science-backed yet skin-caring ingredients.

For the "Best Performing Skin" concept I wanted the copy to exude confidence and aplomb. The headline sets the stage for a skincare product that delivers exceptional results, inviting the audience to face their morning with assurance in the product's ability to deliver on its promise of UV and blue light protection. The tagline also asserts this by describing the cream with bold language that emphasizes its ability to block everyday stressors. To engage audiences on social media, I crafted captions that reiterate the resilience-inducing nature of the product, implying the skin is ready to face whatever challenges the day may bring. Overall, the caption serves as a subtle message from the brand that its products guarantee confidence and poise.