Content Strategy, Design, & Marketing
Throughout my creative work, I have consistently helped startups, businesses, and organizations communicate their story, making them stand out to their respective audiences. Part of this work involves creating custom logos and branding systems from scratch. I've worked on a diverse range of projects, including collaborations with tech startups, nonprofit organizations, and the restaurant and food industry. In addition to logos, I also worked with them to help clarify their vision and mission by developing thoughtful marketing strategies and compelling brand stories.
Noteworthy projects include:
- Codeship: My creative work for Codeship, an organization committed to educating teens in coding skills, involved crafting a branding system that seamlessly blended approachability with a tech-focused aesthetic.
- Riot9: I created an assertive and refined logotype for Riot9, a tech startup based in Chicago.
- HIRO: In my work for HIRO, a nonprofit initiative by the America Health Information Management Association (AHIMA), I designed a bold yet friendly type treatment that conveys their mission effectively.
- PAWS Humane Society: I developed a playful yet earnest logo for the PAWS Humane Society, a nonprofit dedicated to animal rescue and adoption.
- Custom House: Designing for Custom House, a steakhouse restaurant and bar in Chicago, I created an elegantly rugged branding system that reflects their distinct ambiance and culinary experience.
- Peppercorn: I created a peppy and quirky brand identity for Peppercorn, a gourmet popcorn line that entices consumers with its spicy offerings.